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BarTender® Software for Retail Labeling and RFID

From the day in 1974 that the first UPC barcode was scanned at a supermarket checkout line, the Auto-ID and retail industries have been partners in innovation. From that simple 1D symbology for point-of-sale data capture, the collaboration between the industries has grown tremendously — the latest barcode and RFID technologies run the entire retail value chain, providing new ways for the retail industry to do business.

Today’s retail environment is more competitive than ever: According to Dun and Bradstreet, the retail sector accounts for 13.6% of annual business failures globally, and only 47% of new retail businesses are still in operation four years after start-up. The retail businesses that succeed depend on unprecedented levels of data accuracy and process agility. Their omnichannel strategies are built on the in-store and supply chain efficiencies that Auto-ID technology delivers.

A well-deployed labeling, barcoding or RFID solution gives retail businesses the tools they need to keep up with rapidly evolving standards, technologies and business-to-business interoperability requirements.

BarTender is the heart of your retail labeling solution

BarTender software is designed to meet the retail industry’s increasing demands for a lean, efficient supply chain. BarTender’s labeling, barcoding, RFID encoding and plastic card printing provides the foundation for accurate data management throughout the retail environment: e-commerce, brick-and-mortar, and omnichannel; POS, front-of-the-house and back-of-the-house. With its powerful design tools and unrivaled printer compatibility, BarTender supports the industry’s diverse label and card printing needs, including:

  • Shipping labels
  • WIP labeling
  • Shelf labels
  • Warehouse and logistics labeling
  • Quality labels
  • Promotional labeling
  • Membership cards

The retail industry chooses BarTender for its reliability, scalability and built-in standards, all backed with a deep understanding of the industry’s need for data accuracy, systems efficiency and process agility. BarTender’s forms-based interface makes it easy for associates to learn and use, whether in the front of the house, back of the house or warehouse.

Download the free 30-day BarTender Trial Edition to see for yourself or contact us to learn more.


Seamless integration with ERP, SCM, PLM and WMS systems enables automation throughout the enterprise and single-source-of-truth data management, providing consistent and agile printing of inventory and pricing data.

Control and compliance

BarTender allows you to easily and securely use accurate pricing and inventory information with printers throughout your system’s network, whether desktop, mobile, card or RFID.

The centralized control in BarTender’s Enterprise Automation Edition allows you to consolidate management of your system’s labeling processes and workflows, deploying the business rules and process controls that enable inventory synchronization — tie the barcodes and RFID tags at the pallet, case or product level to a single data source, providing deep visibility into the supply chain and labeled price integrity.


The growth of omnichannel retailing has signaled a move away from forecast-based inventory fulfillment, and toward demand-based fulfillment. The ability to rapidly react to fluctuations in supply and demand dynamics and inventory turns can reduce costs. BarTender’s Intelligent Templates™ offer the agility to perform and immediately deploy design, data and format changes throughout the enterprise.

BarTender includes preformatted, ready-to-use standards-based barcode components that enable global trade, including the BarTender GS1 Application Identifier Wizard for reliable and compliant GS1 coding. With BarTender, encoding RFID is as simple as creating a barcode, with support for all EPC data formats.

Which BarTender is right for you?

Select an edition below to learn more, or download the free 30-day trial to explore all of BarTender’s features and see how it can solve your toughest needs for labeling, barcoding and more. Or contact us to learn more about why BarTender is the most trusted software of its kind.

(Diseñar e Imprimir)

Edición Basic

Edición Professional

¡Comience en cuestión de minutos!

Todas las características de Basic y además:

  • Diseñar e imprimir etiquetas, tarjetas, tarjetas de banda magnética y mucho más.
  • Optimizar la velocidad de cualquier impresora o dispositivo de marcado.
  • Diseñar formularios de entrada de datos con validación de datos en el momento de impresión mediante teclado o escáner de códigos de barras.

Licencia por PC

  • Leer datos desde archivos CSV, bases de datos y archivos de Excel. Buscar y seleccionar fácilmente los registros que desee imprimir.
  • Codificar etiquetas RFID.

Licencia por PC

Crear y Automatizar
(Diseñar, Imprimir y Controlar)

Edición Automation

Edición Enterprise Automation

Todas las características de Professional y además:

Todas las funciones de Automation y además:

  • Impresión automática desde cualquier SO o dispositivo en respuesta a transacciones de datos y solicitudes SDK.
  • Diseño mediante plantillas Intelligent TemplatesTM para reducir el mantenimiento.
  • Protección del entorno de impresión con roles de usuario y grupo.
  • Monitorización en vivo del estado de impresión y visualización del historial detallado del uso del sistema.

Licencia por impresora

  • Impresión automática en respuesta a comunicaciones de API o TCP/IP de servicios web.
  • Integración con SAP y Oracle.
  • Saque todo el partido a la gestión centralizada de sistemas, la impresión desde el navegador, el almacenamiento centralizado de plantillas con control de revisión, la compatibilidad con firma electrónica, el control total SDK, la codificación de tarjetas inteligentes y mucho más.

Licencia por impresora

Related information

Industry Solution
Supply Chain Management

BarTender is the supply chain labeling choice of global retail, manufacturing, distribution, transportation, 3PL and warehousing companies. Learn how BarTender can help streamline your enterprise — and help you interface more efficiently with your entire supply chain. 

White Paper
Using GS1 Application Identifiers

BarTender makes it easy to construct GS1-compliant barcodes. Learn how to use BarTender’s Application Identifier Wizard to automatically insert Application Identifiers and field separator characters.

PDF Sheet
BarTender Software for Retail Labeling and RFID

More about BarTender and labeling in the retail industry.

More Information

Industry Solution
Supply Chain Management

White Paper
Using GS1 Application Identifiers

PDF Sheet
BarTender Software for Retail Labeling and RFID

BarTender Overview

Buy BarTender

La opinión de nuestros clientes

"La capacidad de BarTender para integrarse con cualquier ERP y sistema de autoría y gestión de hojas de datos de seguridad, unida a su facilidad de uso y las versátiles Intelligent Templates™ han hecho que se haya convertido en nuestro producto de software de referencia para la integración y la resolución de los desafíos asociados al etiquetado de cumplimiento GHS de todos nuestros clientes del sector químico."
—Rick Schilling, Presidente de Integrated Productivity Systems (IPSi)