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The GS1 Digital Link standard for web-enabled 2D barcodes is creating a revolution in item-level identification. The beauty of GS1 Digital Link is that the data returned to end user is contextual — it’s a dynamic code that delivers different data to the user, depending on things like the user location, time zone, demographics or a campaign. By scanning one single Digital Link code, a consumer could access a recipe or nutrition information, a retailer could see a calendar for item promotions and store planograms for that item, and a logistics provider could learn the product’s handling information and track its journey through the supply chain.
Digital Link barcodes are well-designed, complex technology. BarTender software makes creating Digital Link-enabled labeling simple. Straightforward.